Here's a real life example of a water damage lead that we generated for an existing client project.... "Hi my name is David Hawkins, I live in Rochester...we had a pipe burst and have major damage and...are just looking for some help. My number is *Edited for privacy*. Thanks" [audio mp3="https://www.realtimeleadgen.com/wp-content/uploads/2023/04/burst-pipe-major-damage.mp3"][/audio] Come on guys...this is as good as it gets for resto lead gen. Burst pipes are great (as far as mit work, obviously not cool for the homeowner, don't read that the wrong way, you know what I mean!)... It's an emergency situation, highly targeted to your services, and people are not going to mess around... They are going to call and hire the first company they see when they search Google, which will be our branded assets when you choose to work with us. Let's get after it! The post Real Example Of A Burst Pipe Related Water Damage Lead is thanks to:Real Time Lead Gen Justin Hess Real Time Lead Gen We'll Make Your Phone Ring! Exclusive Water Damage Restoration Lead Generation Services https://real-time-lead-gen.business.site/ https://www.google.com/maps?cid=13637965468191807517 https://sites.google.com/site/realtimeleadgen/ https://www.youtube.com/channel/UC-wYIDpCc3a1dNqUv7Mw00w #WaterDamageLeads #ExclusiveWaterDamageRestorationLeads #PayPerLeadWaterDamage #WaterDamageRestorationPayPerCall #BuyWaterDamageLeadsOnline #MoldRemediationSEOMarketing #DisasterRestorationDigitalMarketing #MarketingPlansForRestorationCompanies #WaterDamageLeadGenerationCompany #WaterMitigationLeads #WaterDamageRestorationSEOService #Marketing #ExclusiveLeadGeneration #PayPerLead #PayPerCall #SEO #InternetMarketing #DigitalAdvertising #LocalSearchEngineOptimization #VideoMarketing #RealTimeLeadGen Via https://www.realtimeleadgen.com/real-example-of-a-burst-pipe-related-water-damage-lead
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Even if you only have a very basic, preliminary understanding of how search engine marketing works… …maybe you read a few articles about “this SEO stuff”. I’m sure you’ve heard of “keywords” otherwise known as search terms. In you and I’s focus industry, restoration, the most common being what I call “The Big 4” and are pretty obvious really…
Whether your using them for Google Ads PPC campaign targets, anchor texts for linkbuilding, or the basic ideas for content generation for blog posts, videos, press releases, etc… Those are the big ones. Those get the highest search volume by far coupled with being highly relevant as far as “commercial intent” goes. That said, there are tons of other keywords of all sorts that are highly relevant to our water damage lead gen campaigns. Some only get a handful of searches per month in any particular location. That’s fine…they add up in a big way when you start optimizing and showing up in the SERPS (Search Engine Results Pages) for dozens or even hundreds of them. Plus, targeting these types of subset keywords like we do right from the start helps us generate those first leads for our restoration clients faster than if we only focused on THE BIG 4. Less volume typically means less competition which means quicker initial results. So while we spend the first few weeks or even months (depending on the size of the metro we’re targeting) setting up and getting the initial traffic going for the main keywords… …we are snagging up the easy wins right away from a ton of these smaller, but still highly valuable keyword rankings. And it’s when you really drill down into these super “longtails” as they’re known, that you can get not only really quick results, but also super crazy targeted traffic with “ravenous intent”. A prime example of this is the “burst pipe” related group of search terms. Think about it. Who is more motivated to hire a restoration company as quickly as humanly possible than the man or woman that comes home from work to find a pipe has burst and they have water spraying all over their kitchen… Then to find a foot of it has already accumulated in their basement! They are going to be Googling as fast as humanly possible and clicking on the first result they see… That result will be us/our client. That’s what we do, and that’s why we do it… That’s where the lion’s share of the business comes from in this industry (and most others for that matter), period, full stop! In the nearly 9 YEARS that we’ve been doing water damage lead gen specifically…we’ve accumulated literally hundreds of exactly these kinds of keywords to target. So, if you want to get in front of those kinds of leads vs having those jobs go to your competitors, get in touch with us today to get started… AND LET’S GET AFTER IT! Original post:The Best Restoration Search Keywords To Target (Based On Personal Experience) Via https://www.realtimeleadgen.com/the-best-restoration-search-keywords-to-target-based-on-personal-experience?utm_source=rss&utm_medium=rss&utm_campaign=the-best-restoration-search-keywords-to-target-based-on-personal-experience Even if you only have a very basic, preliminary understanding of how search engine marketing works... ...maybe you read a few articles about "this SEO stuff". I'm sure you've heard of "keywords" otherwise known as search terms. In you and I's focus industry, restoration, the most common being what I call "The Big 4" and are pretty obvious really...
Whether your using them for Google Ads PPC campaign targets, anchor texts for linkbuilding, or the basic ideas for content generation for blog posts, videos, press releases, etc... Those are the big ones. Those get the highest search volume by far coupled with being highly relevant as far as "commercial intent" goes. That said, there are tons of other keywords of all sorts that are highly relevant to our water damage lead gen campaigns. Some only get a handful of searches per month in any particular location. That's fine...they add up in a big way when you start optimizing and showing up in the SERPS (Search Engine Results Pages) for dozens or even hundreds of them. Plus, targeting these types of subset keywords like we do right from the start helps us generate those first leads for our restoration clients faster than if we only focused on THE BIG 4. Less volume typically means less competition which means quicker initial results. So while we spend the first few weeks or even months (depending on the size of the metro we're targeting) setting up and getting the initial traffic going for the main keywords... ...we are snagging up the easy wins right away from a ton of these smaller, but still highly valuable keyword rankings. And it's when you really drill down into these super "longtails" as they're known, that you can get not only really quick results, but also super crazy targeted traffic with "ravenous intent". A prime example of this is the "burst pipe" related group of search terms. Think about it. Who is more motivated to hire a restoration company as quickly as humanly possible than the man or woman that comes home from work to find a pipe has burst and they have water spraying all over their kitchen... Then to find a foot of it has already accumulated in their basement! They are going to be Googling as fast as humanly possible and clicking on the first result they see... That result will be us/our client. That's what we do, and that's why we do it... That's where the lion's share of the business comes from in this industry (and most others for that matter), period, full stop! In the nearly 9 YEARS that we've been doing water damage lead gen specifically...we've accumulated literally hundreds of exactly these kinds of keywords to target. So, if you want to get in front of those kinds of leads vs having those jobs go to your competitors, get in touch with us today to get started... AND LET'S GET AFTER IT! The Best Restoration Search Keywords To Target (Based On Personal Experience) initially was distributed on:Justin Hess CEO Of Real Time Lead Gen Real Time Lead Gen We'll Make Your Phone Ring! Exclusive Water Damage Restoration Lead Generation Services https://real-time-lead-gen.business.site/ https://www.google.com/maps?cid=13637965468191807517 https://sites.google.com/site/realtimeleadgen/ https://www.youtube.com/channel/UC-wYIDpCc3a1dNqUv7Mw00w #WaterDamageLeads #ExclusiveWaterDamageRestorationLeads #PayPerLeadWaterDamage #WaterDamageRestorationPayPerCall #BuyWaterDamageLeadsOnline #MoldRemediationSEOMarketing #DisasterRestorationDigitalMarketing #MarketingPlansForRestorationCompanies #WaterDamageLeadGenerationCompany #WaterMitigationLeads #WaterDamageRestorationSEOService #Marketing #ExclusiveLeadGeneration #PayPerLead #PayPerCall #SEO #InternetMarketing #DigitalAdvertising #LocalSearchEngineOptimization #VideoMarketing #RealTimeLeadGen Via https://www.realtimeleadgen.com/the-best-restoration-search-keywords-to-target-based-on-personal-experience Here’s a few dozen real world examples of the leads that we generate for our restoration clients. These are actual recordings from live projects. The only thing censored out is personal information such as specific addresses and phone numbers to respect people’s privacy. Water Damage LeadsMajor damage from a burst pipe Sprinkler system froze, burst, and “dumped water” all through the house all night… Sprinkler system blew on the 6th floor of a building, affecting all six floors Another busted sprinkler related water mit call, this time at a nursing home. More burst pipe related mitigation work Call from an insurance adjuster for help on a local fire and water damage claim A FedEx office was flooded and needed help Large loss situation at a hotel A hair salon’s neighboring property flooded which resulted in their business being flooded as well Insurance adjuster looking for help on a claim One of this man’s investment properties had it’s basement flooded and needed water removal done This man called in about his kitchen flooding causing water damage. Residential water cleanup call. Emergency call back situation. This woman called in asking for restoration work from water damage in her home. This lady called looking for an estimate for water damage issues. Another woman looking for an estimate for restoration work. Another quality lead. And another, we generate these calls all day every day for clients. Emergency situation (as many are) This poor woman was frantic and needed restoration ASAP! Mold Remediation LeadsThis gentleman bought a new home to remodel that had mold infestation in the subflooring so bad that it needed not only remediation but total reconstruction. Another call from a man that wanted his whole basement treated for mold after seeing issues on his floor joists initially. Yet another basement mold mitigation call after seeing issues on the floor joists. This guy is a real estate agent and discovered these problems during routine inspection for a sale to a new buyer. The home also had issues on the second floor with water damage and mold issues from a leaky roof. This poor woman had been suffering from mold illness and was getting the runaround from a previous company. She wanted new testing and remediation done. Flooded kitchen resulting in mold. This woman found mold in her attic during a pre-sale inspection which needed treated along with replacement of the damaged insulation. A couple more moldy basement related calls There was fungus amongus in this man’s home! This woman suspected mold so she called the pros (known as the authority due to our marketing campaigns) A couple more mold remediation leads. Sewer Damage LeadsHere’s a call recording from a local church that had a room built over a garage with a raised floor over the piping where the sewer backed up. This guy had a broken toilet flange which leaked everywhere, resulting in a need for a proper cleanup as well as recon of the subflooring and tile in his bathroom. Want laser targeted, real time, exclusive leads like these for your restoration company? Just fill out our Discovery form here to get started!Original post:Restoration Lead Examples Via https://www.realtimeleadgen.com/restoration-lead-examples?utm_source=rss&utm_medium=rss&utm_campaign=restoration-lead-examples Whether you’ve been working with an existing water mitigation business for X number of years and want to branch out on your own to finally be your own boss… …or maybe your brand new to the industry and are starting from scratch. We’re going to go over all the details on what it takes to be successful from the ground up. Including the technical details as far as registering a new business name and filing your LLC (and marketing tips on how to choose your brand wisely for conversions and rankings down the road). As well as how to make sure you have an increasing flow of customers for a strong ROI via a quality water damage lead generation program. How to start a water restoration companyFor starters, pick your brand name…and take your time on this as it’s very important on multiple levels. Make it catchy, memorable, and unique… Trust us when we say to avoid the temptation to “keyword stuff” your business brand name. That just looks spammy and untrustworthy to potential local customers and to Google as well. And as far as the latter, it will make it harder to “rank” in their search results which is where the lion’s share of your business will come from (when done right) Don’t get “paralysis by analysis” here…think it over, make a decision, then go to Legal Zoom and start the necessary paperwork as far as registering an LLC and setting up payment processing etc. How to start a restoration businessNow we really have the ball rolling on how to start a water damage restoration business. Just keep plowing ahead… Yes, details are important, but what’s most important is to keep taking massive action and moving forward with your new venture. Details can be ironed out as you go along… Adjust as you go, but you must keep going…. How much does it cost to start a restoration company?Hopefully you have some seed money saved up and/or have a solid credit score for a small business loan to get started. Even if you really “bootstrap” things to get started (understandable and how many start out), you’re still going to need a certain amount of capital to get things going. Think of the above mentioned initial legal costs to get your brand registered and protected…a few hundred bucks depending. But also think of the basic equipment you’ll need for your newly formed restoration company.
These all add up, and while you can get away with a basic set for small jobs starting out…I encourage you to also think longer term at scale. Meaning you’re going to need many multiples of all the above so that you can handle larger jobs (the large loss jobs you want to be prepared for are BIG MONEY) as well as multiple jobs in the same day or week. Plus, you’ll need the proper vehicle to get you and your equipment from your office to the job site. And you don’t want to be showing up in some beat up old pickup truck or with all your stuff crammed into the backseat of a rusty old car either! And on a related note to one of the above listed items, uniforms, for the love of God, don’t show up to a customers home in a ratty old tshirt and jorts. It makes a bad first impression, will lead to immediate distrust as far as your professionalism and capabilities go, and does not lead to good branding and positive reviews. You’ll also want to budget for the right IICRC related training to be certified in your field. What do I need to start a restoration business?We’ve already covered a lot. It really boils down to:
Restoration company for saleWe’ll note this in it’s own special section here. This could give you a big head start in a number of ways if you have the capital to buy an existing mitigation company that’s up for sale. Maybe the current owner wants to retire, or they want to move into a different industry altogether for whatever reason. An established mitigation company, as long as you do your due diligence, can leapfrog you ahead vs starting from scratch. They should have an existing word of mouth customer base and (hopefully) some sort of successful branding and restoration marketing campaign in place. If they have a slew of bad online reviews…it’s a moot point, don’t walk…RUN! But if all that looks good, they should have a fleet of trucks with the proper equipment, a crew that’s well trained, and you can work out some sort of transitional consulting deal with them to help you get going. Experience matters a lot…take advantage if you can. Water damage restoration franchiseSimilar to above…this can give you a big head start across the board as far as initial brand recognition, marketing materials and support, etc. Just think of the big guys like Servpro and the like. If you have the capital to do so, this may be a good option for you. Well, I hope this article served you well in your quest to learn how to start a restoration company. It’s a big move, but can pay off big time when done right. Our primary focus is helping restoration owners generate customers by making them findable online. So please don’t make the mistake of thinking “If I build it, they will come”…that only works for Kevin Costner in The Field of Dreams. In the real world you need an experienced restoration lead gen expert to make sure your pipeline stays full and you have a steady stream of restoration work coming in to make that money. Get in touch, and let’s get started… Original post:How To Start A Restoration Company Via https://www.realtimeleadgen.com/how-to-start-a-restoration-company?utm_source=rss&utm_medium=rss&utm_campaign=how-to-start-a-restoration-company As a restoration company owner, what do you ideally want to see in any lead generation company that you decide to work with? I’d say both experience and focus should be at the top of the list… Real Time Lead Gen has been helping local business owner get more customers from the internet since 2010…well over a decade! Sounds like plenty of experience to me… Water Damage Pay Per LeadAnd the focus part? It’s multi-fold:
So that’s what I mean by experience and focus, and why my company Real Time Lead Gen has both in spades… We’ve been living, breathing, eating, and sleeping restoration specific marketing for the better part of a decade now to the exclusion of all else. Ask yourself if you want to work with someone that has that kind of focus, experience, and drive dedicated to serving your specific industry… …or if you want to hire “some guy” or even some big agency that’s also serving every Tom, Dick, and Harry out there in any industry that throws a few bucks at them. Dilution of focus = less experience that matters = less results for you as the client. Restoration Lead GenerationReal talk here…I suck at A LOT OF THINGS, but generating high quality, real time, exclusive leads for water damage restoration clients ain’t one of ’em! I’m not into false modesty…so I’ll too my own horn all day every day when it comes to marketing for this specific vertical. So if you’re sick of the usual nonsense of other so called “water damage lead generation companies” that are also doing generalized marketing to the point of having no worthwhile experience or focus… Fill out our restoration specific Discovery Form here and let’s get this lead gen train rolling!Original post:Water Damage Lead Generation Companies | Experience & Focus Matter Via https://www.realtimeleadgen.com/water-damage-lead-generation-companies-experience-focus-matter?utm_source=rss&utm_medium=rss&utm_campaign=water-damage-lead-generation-companies-experience-focus-matter As a restoration company owner, what do you ideally want to see in any lead generation company that you decide to work with? I'd say both experience and focus should be at the top of the list... Real Time Lead Gen has been helping local business owner get more customers from the internet since 2010...well over a decade! Sounds like plenty of experience to me... Water Damage Pay Per LeadAnd the focus part? It's multi-fold:
So that's what I mean by experience and focus, and why my company Real Time Lead Gen has both in spades... We've been living, breathing, eating, and sleeping restoration specific marketing for the better part of a decade now to the exclusion of all else. Ask yourself if you want to work with someone that has that kind of focus, experience, and drive dedicated to serving your specific industry... ...or if you want to hire "some guy" or even some big agency that's also serving every Tom, Dick, and Harry out there in any industry that throws a few bucks at them. Dilution of focus = less experience that matters = less results for you as the client. Restoration Lead GenerationReal talk here...I suck at A LOT OF THINGS, but generating high quality, real time, exclusive leads for water damage restoration clients ain't one of 'em! I'm not into false modesty...so I'll too my own horn all day every day when it comes to marketing for this specific vertical. So if you're sick of the usual nonsense of other so called "water damage lead generation companies" that are also doing generalized marketing to the point of having no worthwhile experience or focus... Fill out our restoration specific Discovery Form here and let's get this lead gen train rolling!Water Damage Lead Generation Companies | Experience & Focus Matter is owing to:Real Time Lead Gen Real Time Lead Gen We'll Make Your Phone Ring! Exclusive Water Damage Restoration Lead Generation Services https://real-time-lead-gen.business.site/ https://www.google.com/maps?cid=13637965468191807517 https://sites.google.com/site/realtimeleadgen/ https://www.youtube.com/channel/UC-wYIDpCc3a1dNqUv7Mw00w #WaterDamageLeads #ExclusiveWaterDamageRestorationLeads #PayPerLeadWaterDamage #WaterDamageRestorationPayPerCall #BuyWaterDamageLeadsOnline #MoldRemediationSEOMarketing #DisasterRestorationDigitalMarketing #MarketingPlansForRestorationCompanies #WaterDamageLeadGenerationCompany #WaterMitigationLeads #WaterDamageRestorationSEOService #Marketing #ExclusiveLeadGeneration #PayPerLead #PayPerCall #SEO #InternetMarketing #DigitalAdvertising #LocalSearchEngineOptimization #VideoMarketing #RealTimeLeadGen Via https://www.realtimeleadgen.com/water-damage-lead-generation-companies-experience-focus-matter Using trackable phone numbers that forward to your business line in real time, it’s easy (no guesswork) to track results, making sure that you are only billed for calls directly generated from our work. You will only ever receive the specific kind of water damage leads that you’re happy to pay for. We can set the call flow however you want depending on your needs. We can forward the calls to one single number, or many all at the same time. We can also set it to ‘Round Robin’ mode, where the first call rings to phone number 1, the second call rings to phone number 2, etc…automatically spreading the workload out to your people in the field and/or back at the office. Don’t want 24/7 emergency calls? No problem! We can set the call flow to ring to your primary number during whatever active hours you want, then have them sent to a separate answering service. Only want primary water mitigation calls and not mold remediation, fire damage, or biohazard?(or vice versa in any combination), that’s easily and automatically filtered and sorted out with the IVR we setup. There are no long term commitments or contracts. You can pause or quit your project at any time for any reason without any sort of problem or penalty whatsoever. Exclusive Water Damage Restoration LeadsWe define a valid lead as any call over 90 seconds in length that is also specific to the location and service types (water mit, mold, fire, etc) that you set. This ensures you will not be charged for things such as wrong numbers, telemarketers, or other spam calls that aren’t actually valid customer calls. Or for services that you don’t offer. Of course we manually filter all of those 90+ second calls to double verify that they are valid, and never charge you if they are not, with no argument. YOU WILL NEVER PAY FOR AN INVALID, JUNK LEAD…PERIOD! WITH ZERO HASSLE EVER! You’ll be provided your own call tracking dashboard where you can:
Water Damage Lead GenerationRemember that these are for EXCLUSIVE, real time, live calls direct with the local homeowner to your, and only your, phone. We are NOT selling junk, stale form submits, voicemails you need to chase, or anything other than targeted , real time phone calls with the decision maker. Targeted to your desired location and targeted to the specific services you want jobs for as noted above. Let’s elaborate on how we maximize results for our clients by recording all phone calls. I’m sure you’ve called a company more than once and heard the typical disclaimer “This call may be monitored or recorded for quality or training purposes”. We add a recording with the same disclaimer for legal reasons to the beginning of all calls…it plays for the customer calling in, you as the receiver don’t hear it. And we do it for the same reasons. Being able to go over a call recording helps us help you in the following ways: Going over how the call is initially answered…professional and friendly, or was it very off-putting or confusing? Then we proceed through the rest of the call flow. Was the customer satisfied with the answers being provided by your staff member answering the phone? Therefor landing you the job. Or were they lacking in the knowledge (or people/sales skills) that they needed to turn that prospect into a paying job? We use this information to make adjustments so you can land more jobs, help more people, and make more money (which is the only way that we make money). Call or email us today to get started (570) 316-4775 We look forward to working with you! P.S. In case you’re one of those people (like me) who just skip to the end of the page, here’s the deal:
Call or email us today to get started: Water Mitigation LeadsWe specialize in, and have been solely focused on, marketing and lead generation for the water damage restoration industry since 2015. Real Time Lead Gen connects your restoration company with live, local customers in real time that are looking to hire you to fix their water and mold damage problems.
We’ve been doing lead gen for various water damage restoration companies going on 9 years now with great success. Leads are generated via marketing campaigns that create the right placement of one or more optimized websites and accompanying Local Maps listing in the search engines, mainly Google. This allows local homeowners, in immediate need of restoration services, to see our assets first and call our number (which forwards in real time to yours) vs your competitors. We create our own local brand and build our own website and other digital assets (we do tons of video and press release marketing as well) to generate the leads. We use our own brand with our own trackable phone number for tracking/billing purposes. We consider valid, billable leads as any call over 90 seconds that are also specific to your location and specific services as noted above. And we do mean VALID EXCLUSIVE LEADS! We’ve found that the initial 90+ second call time filters out most spam/telemarketers/robocalls/wrong numbers/etc. Any other JUNK that still slips through we WON’T BILL YOU FOR! NO HASSLE OR ARGUMENT! Prices per VALID lead: $300 Primary Water Damage Leads as well as Fire & Storm $150 Mold remediation $200 Bio And again, they are 1000% EXCLUSIVE to you, they will NEVER be shared or sold to any of your competitors. They are real, local customers on the phone in real time talking directly to you, and you alone, about their water damage or other restoration needs. Water Damage Lead Generation CompaniesBy now, you should see how we really stand out from any other so called “lead gen” company. We ask for a single up front deposit towards your first 10 leads (weeds out the time wasting tire kickers). This is of course covered under our no BS guarantee described below. Said leads will be delivered within 90 days (usually -30) from the start of our marketing campaign or we will refund said deposit in full. Furthermore, as the campaign becomes successful we will deliver your first 3 leads for free. All projects come with a 100% no BS 90 day money back guarantee. No hoops to jump thru. No deceptive fine print. No contracts to worry about being locked into. Your 100% happy with your results, and loving your first 10 leads within 90 days (You will be!) or we refund every penny, no questions asked. There are NO setup fees or any other hidden costs. After that, we simply bill you on the first of each month for the previous months leads and ONLY for VALID leads that we BOTH agree on as valid and billable. You’ll speak directly with the local homeowner that’s in immediate need of the specific water, fire, or storm damage restoration, or mold remediation services that you have to offer. Pay Per Lead Water DamageIf you’ve been asking yourself questions such as the following to generate marketing ideas for your restoration business, you’ve come to the right place because we have the answer! “What’s the best way to market my restoration company?” “How do I grow my restoration business?” “How do we get more water damage jobs?” “How do I find quality water damage leads?” Call or email us today to get started (570) 316-4775 Thanks, Justin Hess Via https://www.realtimeleadgen.com/water-damage-restoration-leads?utm_source=rss&utm_medium=rss&utm_campaign=water-damage-restoration-leads To get started with a customized lead generation marketing plan for your restoration company please fill out the following: We look forward to working with you! Thank you Justin Hess Exclusive Water Damage Restoration Lead Generation Services Via https://www.realtimeleadgen.com/dwd/?utm_source=rss&utm_medium=rss&utm_campaign=dwd Pay-per-click (PPC) is a form of internet marketing that’s used to drive customers to your website. It’s generally associated primarily with Google Adwords (now officially shortened to Google Ads), but Facebook ads have become increasingly popular as well. Google AdwordsBusiness owners (or their Google ads specialist) can set a budget for a maximum Cost Per Click (CPC) to run their ads at the top of Google’s SERPS for their target keywords. For example, when someone in your specific service radius has a flooded basement, they will go to Google and search for “Your City water removal service” or “Your City water damage restoration”, etc. When setup and managed properly, the ad for your business will show up at the very top and you will hopefully get the click through to your website. The potential benefits of this are obvious, but… The downsides are that many people over the years have developed what’s been called “Banner Blindness”. Basically tuning out any and all paid advertising. In other words, PPC Ads generally get a very small percentage of the web traffic for a given search. That’s why we focus on the organic and local maps search listings. Even though they are technically below the paid ads section, they still get the lion’s share of the clicks. Pay Per Click (PPC)So running a PPC campaign can help get a few extra clicks, but can be quite expensive and much lower in volume compared to an organic SEO lead gen campaign. Again, that’s why we focus on the latter. But an added benefit from having both can help establish your brand as the dominant authority in your target market and crowd out your competition. Another benefit from running a PPC marketing campaign is that you can be extremely hyper targeted based on: A very tight service radius where your ad is shown And Specific demographics This is true for Google, Youtube, and Facebook. Facebook Retargeting AdsAnd I’m sure you’ve noticed those ads that seem to “follow you around” on the internet. This is from what’s called a retargeting pixel. Setting this up properly helps keep your brand and service offers in front of potential customers so that you get the business vs your competitors. And of course whether it’s a Google ads campaign, Facebook retargeting, or any other sort of paid media buys… …a huge benefit is that it can be switched on and generating clicks, calls, and leads nearly instantaneously. While your primary organic and local search campaigns will generate the vast majority of business overall, they can take a few weeks to a few months to really “kick in”. So we leverage all of it as your restoration PPC agency to generate as many water damage leads as possible for your business. Give us a call or email today to get started. Via https://www.realtimeleadgen.com/ppc/?utm_source=rss&utm_medium=rss&utm_campaign=ppc |
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March 2023
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